ObjectCMS features a full list of management tools to make content publishing easier than ever before.

• RSS
• Google Sitemap Generation
• SEO Capabilities
• News
• FAQ
• Guestbook with Moderation
• Smart Objects
• Affiliate Software
• Internal Messaging
• Forum Plugins
• WordPress Plugin
• Review Module
• Real Estate Module
• Templates
• Blog Pinging Engine

RSS

• An RSS feed is a simple way to automatically generate updated content to a web site, such as blog entries and news. The content displayed through an RSS is called a "feed", or "web feed", hence the common use of the term "RSS feed". Through Object CMS, the client is able to link RSS feeds in two formats, summary and full text. This means your web site can either display a summary of the "feed", or a full text version.

Google Sitemap Generation

• A Google Sitemap is a key factor in achieving a high indexing on today's most popular search engine, Google. Google Sitemaps tell the search engine exactly what pages your web site contains, which ones should be indexed and how to get to them. This makes Google's job much faster when indexing your site, rather than leaving it up to the search engine to find your web site, and all of the pages therein, on its own. Object CMS provides a Google Sitemap Generation tool that makes the creation and submission of a Google Sitemap simple, taking only a moment to complete. If you've ever been to the Google Sitemap page and read the instructions for creating your own Google Sitemap, you know just how useful Object CMS's Sitemap Generator really is!

SEO Capabilities

• SEO, short for 'Search Engine Optimization', is the most important aspect to any successful web campaign. No matter how much useful, entertaining, important or otherwise interesting information you put on a web site, without proper SEO, no one may ever get the chance to read it. Search engines rely on meta tags, which contain keywords and descriptions for every page of your web site. They also use emphasized text (headers, bold, italic, etc.) to determine the relevance of a keyword and whether your site is worthy of a front-page listing for that keyword.

  Object CMS has proven time and again to provide maximum SEO, when combined with the common procedures and keyword use. Object CMS can't do it all - it is the publisher’s responsibility to find and utilize the right keywords - but what Object CMS can do is make the most of our clients' SEO knowledge while requiring minimum effort from the user. No more typing out HTML and Meta Tags, simply fill in the text box provided. Emphasized text is performed with the click of a button. Object CMS reminds the user to add quintessential ALT and TITLE text to an image or link, again without the need for HTML knowledge - simply type the desired text in the box provided. We know that SEO is imperative. That's why Object CMS was designed with maximum SEO as a top priority.

News

• Just because a web site is not an actual "newspaper", do not underestimate the power of news. In order to establish and maintain a high listing in the search engines, a page must provide consistent and frequent updates. Not all web sites may be suited for news, but the majority are. For example, a web site or blog dedicated to a Rock Band may wish to provide related news. Perhaps events and tour schedules; maybe the lead singer has come down with laryngitis; what if a tour stop is canceled or a fight breaks out during the concert? This is all relevant news that visitors of your web site may be very interested in. It's also a great way to provide that ever-so-important content update. Search engines give priority to the web site that receives the most frequent and consistent updates. News just happens to be one of the easiest forms available.

  Object CMS provides news publication in a quick and easy format. Simply enter a title, a summary and full text for the news and submit. The article will be automatically posted in the appropriate location. News can be divided by categories as well, should this be needed for your web site and/or visitors. The main news page will display the title and summary, allowing readers to skim over the news and select the article they wish to see full text of. With Object CMS, it literally couldn't be more simplistic.

FAQ

• Any web set with multiple facets, products or otherwise in-depth visitor capabilities should include a FAQ (Frequently Asked Questions) section that answers all commonly asked questions about the use of the web site and/or its products. Object CMS includes a simple FAQ editor, allowing the user to simply type the Question and Answer into a text field and save. The information is then automatically uploaded to the web site's FAQ page, in a uniform, easy to read format.

Guestbook with Moderation

• In the old days, a Guestbook was simply a way for a visitor to leave his or her mark on someone's homepage. A simple, "Hi, I was here, great web site, yada yada yada." In today's e-market, however, a large number of web sites use guestbooks for feedback, comments, suggestions and other communications from their visitors. If publicly viewed, the user can enforce moderation of the Guestbook, meaning no post will go public until approved by an editor or administrator. This is highly recommended for public posting from visitors. Much like the News section of a web site, posting by members of the public generates fresh new content. The only difference is that the content writer doesn't have to write it - you can't beat that!

Smart Objects

• Object CMS includes an innovative feature called 'Smart Objects'. A Smart Object is a form that can be fully customized to the users needs. A good example would be for book sales. Let's say you are selling various books, on different topics, and need a full review of each book, along with the year it was published, the publishing company, the author, title, synopsis, image, price, etc. Object CMS Smart Objects give the user the ability to set up each required field, then simply add new books to the list by filling in those fields.

  It should be noted that Object CMS comes with two Smart Objects pre-integrated and programmed specifically for their use. The first is a Review Module, where the user can easily post reviews of relative products or services. The second is a Real Estate Module, specifically designed to enable the user to upload an image of the real estate, give a short and full description, list price, location and other relative information to real estate listings. A full description of the Object CMS Review Module and Real Estate Module can be found below.

Affiliate Software

• E-commerce web sites that make a profit by selling goods or services to the public commonly use Affiliate Software to increase revenue. In order to make a substantial profit, the operator of the web site must advertise. An affiliate software program allows the operator to hire affiliates that do the advertising for them. The affiliate is not paid up front, but rather after bringing in visitors to the web site who purchase a product or service.

  Object CMS comes complete with highly innovative Affiliate Software that provides turnkey solutions not only for the affiliate manager, but for the affiliates as well. Affiliate site generation, SEO capabilities, banner and link management, aggregates statistics, the list goes on.

Internal Messaging

• Communication with potential customers is key to the success of any business. When a visitor to a web site is unable to properly navigate the site, or find the information they are searching for, most often, the visitor will leave the site in search of another. The ability to provide Live Chat Support between the site administrator(s) and visitors is imperative to prevent customer loss.

  Object CMS integrates an Internal Messaging System that allows visitors on the web site to open instant communications with the online administrator. The same works in reverse, where the administrator may open communications with a visitor. For instance, if a visitor has been logged onto the web site for an excessive period of time, chances are, they are interested in what you have to offer, and may have questions to be answered.

  The Internal Messaging system in Object CMS opens in a pop-up chat window, allowing real-time communications. Live Chat support is becoming more and more common in today's e-commerce industries, therefore essential to the ultimate success of any marketable web site.

Forum Plugins

• Many online markets utilize Forums to draw in traffic, allowing visitors to communicate with one another directly on the web site. This can prove beneficial in several ways. First, communications on Forums allow visitors to discuss the topic of your web site. Should that be sports related, visitors may discuss current sporting events. By doing so, even more traffic is drawn to the site to read and/or discuss the topic. Increasing traffic goes hand in hand with increased index rankings on search engines. It also coincides with heightened service, product and/or sponsorship revenue.

  Object CMS comes complete with Forum Plugins, allowing the user to set up a Forum with the greatest of ease. Simple customization of the Forum gives the administrator full control over categories, topics and administrative rules, such as who can post on the Forum - admin only, members only, anyone, etc.

WordPress Plugin

• WordPress is a leading open-source blogging software system. Written in PHP, WordPress is backed by a MySQL database. Writing a Weblog, or Blog, in WordPress gives the author a host of advantages to make the task faster and more efficient. Features include WYSIWYG Editor (what you see is what you get), template design system, integrated link management, permalink structure that is search engine friendly, nested categories, typographic filters, static pages, multiple author features, tag support, plugin support and more.

  Object CMS provides a WordPress Plugin that allows the user to instantly take full advantage of the best blogging software available.

Review Module

• Writing reviews for various products can be a real pain, but many web sites rely on such reviews to be lucrative. Affiliate sites in particular use reviews to sell products or services for other companies, earning a commission from sales. The painful part is achieving a concise, repetitive appearance for each review. Many reviews requires a host of categories, some requiring only a short description, others an entire paragraph or more to describe. This is where the use of a Review Module can be quintessential to an author's efficiency, if not sanity.

  Object CMS has integrated a fully functional, highly customizable Review Module that allows the user to develop categories and information fields for review-style publishing. The Review Module can be as precise or non-descript as the user wishes. Create fields for company name, location, local address, web address, established date, etc., along with Summary and Full Review categories and fields. Every review written will parallel the next in appearance, creating for a sleek, professional design.

Real Estate Module

• The Real Estate Module within the Object CMS program works in the same fashion as the Review Module, allowing real estate listing sites to enter the required information in customizable fields. Upon filling in as little or as much of the information as available, users may save and publish the real estate listing instantly with a click of the mouse, achieving a clean, crisp and professional design.

  Object CMS allows the user to add images to each real estate listing instantly within the module, increasing visibility and visitor response to an unlimited degree. Customization of categories creates summarized real estate listings on one or more web pages, with more info available for each listing by clicking the adjacent "read more" link. All pages are created and published automatically by the Real Estate Module - thus is the invaluable capability of Object CMS.

Templates

• Every web site deserves a professional, sleek design, and every webmaster has a different opinion on what that design should be. Therefore, Object CMS was pre-loaded with an enormous selection of professional themed templates. A myriad of colors and menu designs are available, giving each user the ability to create themed web pages, identical in appearance, but diverse in content, suited exactly to their style, preference and needs.

Blog Pinging Engine

• Blog Pinging is a relatively new aspect to maximum SEO results. A ping is a message sent to one or more servers that basically says, "I'm here!" Blog Pinging, in specific, tells Blog Search Engines that a Blog has added new material, whether it be a new post or revision of an existing post. Blog search engines will poll blog sites for the most recently added material, giving these pages higher priority in the search engine.

  Object CMS integrates a Blog Pinging Engine that allows the user to ping blog search engies every time they add new material or edit existing material on a blog. This addition to content management systems can have a valuable impact on the SEO of a web site.